June 2002

Several years ago, a major fiber producer conducted a consumer focus survey to determine who “target” cleaning customers are, and what their expectations are when choosing a carpet cleaner.

I thought I’d share some of the survey results with you and provide a woman’s perspective, since women make most of the decisions regarding cleaning.

According to recent statistics, women buy or influence the purchase of 80 percent of all consumer goods. As far as cleaning services are concerned, that figure jumps to an incredible 93 percent!

To read this article in its entirety click here.